This question was answered by Ms. Gretchen Faber at the recently concluded NAR India 3rd Annual Convention. She said that only way is by women lending a helping hand to other women. She was happy to say that around 57% realtors in the NAR group are women. The association offers a chance to arrange leadership trainings, share best practices across table and so on. The rate of involvement of women in Real estate is increasingly positive and growing and there is no ceiling for women’s growth and income.

Women are in every possible field today and Real Estate is no exception. Universally the eternal dual forces of Male & Female, Shiv & Shakti, Yin & Yang are to be in harmony if we are to live healthy happy lives. Business and professional life is no different and businesses world over have only learnt to evolve and improve with a woman’s fine touch. Even though women have contributed to economic productivity since the dawn of history, women in business is still a more modern phenomenon of women participating in the traditionally male work roles of industrial manufacturing, finance, corporate ownership and real estate. While they already hold significant and diverse roles such as shareholders and investors, managers, community leaders, executive officers & board members, women are hitherto an untapped source of talent, experience and senior-management leadership. Companies that have women on their boards generate value to companies by broadening market vision, enhancing board dynamics, inspiring female stockholders and improving corporate reputation. Increasingly, business women seeking career advancement take advantage of the coaching and mentoring offered by other successful women. Successful women pitch a message of empowerment for other aspiring women. We at NAR India recognize this and are interviewing women Realtors in a bid to inspire and educate other aspiring women into the Real Estate industry.

This article we interview Rani Wilfred an active Realtor and the Managing Director of Prime Realty And Property Management in Pune, India.

Rani has garnered over 25 years of experience in customer service, transforming over the years from an entrepreneur to a business owner. She has been an active part of the Real Estate Fraternity for more than a decade and in her current position as Managing Director of Prime Realty and Property Management, she manages offices in Pune and Mumbai, not to mention clients world over. How did she enter the world of Real Estate and find her foothoold in this industry? Rani was verbose and articulate in her expression of herself and gave us many pearls of wisdom and snippets of information that will inspire many upcoming Women Realtors.

The First experience in the Real Estate was a shocker as she came from a background of Customer Service a well organized sector that prided itself on its established processes and practises. What appeared like an anti-climax with the unorganized real estate sector turned from a shocker to a challenge, an opportunity to grow and succeed. Having accepted the challenge with her typical never-say-die spirit, she never looked back and is still looking forward to the ever expanding horizon. Rani says that this is an industry like any other in the business realm and is male dominated simply by sheer virtue of numbers, but she has never felt discriminated against. In fact she coins the terms gender non-specific and continues that if as a woman you donot expect the chivalry generally expected in social circles, you will not feel any different and the men of the real estate industry reciprocate without bias. In fact she cites examples where the Realtor community has been most supportive of her endeavor and only encouraged her growth in this field.

As a pioneer in the Property Management aspect of Real Estate, Rani stands tall and in her early interactions with International Realtors from NAR-USA realized that what she excelled in was property management a service she had always been offering her clients without ever naming it such. She believes in offering such Value Added Services to her clientele worldwide and only showcases unique and highly valued listings.

The future for Rani is bright and she is no longer interested in just growing her business, but is interested in changing the world of Real Estate and the way it works which is why she is a member of NAR-INDIA. Her vision for a growing India is inspiring and commendable. India is a young and dynamic economy she states and adds that the world is coming to India now and we are ready to provide them with efficient and superlative services. I guess history repeats itself when we think of the many nations that thronged our shores after braving months of seafaring to trade with the legendary wealth and culture of India. Today we offer a different kind of wealth i.e. a dynamic economy and a global culture that embraces all.

As a parting message to women interested in the Real Estate realm, she says that we need more women in the fold and advises that one must offer quality and seek out quality if one is to succeed. Rani is involved in pushing for a standardized process of training aspiring Realtors, thus ensuring a high level quality and performace amongst newcomers to this industry. This is on the top of the agenda for NAR-INDIA as well as we strive to upgrade the level of training and pitching processes of Realtors across India. If you are a practising realtor in India, join hands with us and unite the community as NAR-INDIA and if you are interested in joining the community as a new-comer, contact us for more information on training and membership. Come, be a Great Indian Broker!